Sanctara was a multi-month freelance project building a brand from the ground up for a holistic health coach. I shaped its foundations through market research and positioning, then translated that direction into a visual identity and brand guidelines.

From there, my work expanded into website design, printed promotional materials and content strategy. I produced photography, video and Instagram content, carrying the brand’s direction across each format. The project brought strategy, design and content production together to create a consistent presence, from the website to print and social media.